AZAQ Case-Study

Overview:

Country: Kingdom of Saudi Arabia

Established in 1958, Ali Zaid Al Quraishi and Brothers Company (AZAQ) is a 100% family-owned group in the Kingdom of Saudi Arabia. Today, the group is a large, diversified organization with a presence in various sectors and a strong footprint across the nation. AZAQ has helped many multinationals enter the market, including Fiat, Chrysler, United Biscuits, Red Bull, and Microsoft. AZAQ takes pride in its Saudi roots and continues to build strategic business partnerships to contribute towards the Saudi Vision 2030. Their cumulative experience spanning decades enabled the group to have first-hand knowledge and experience across a range of sectors.

Microsoft Business Solution Partner:

Dynamics Solution and Technology

With AZAQ’s continuous growth and their strong presence in the region, they faced the risk of lack of agility to cope with the perpetual changes in the business environment and rapid growth of data volumes. AZAQ required seamlessly integrated and scalable technology solutions to efficiently manage, monitor and control operations whilst leveraging business intelligence as a key driver for decision making.

Software Use:
Dynamics 365 Customer Service
Dynamics 365 Marketing
Dynamics CRM

Business Need: AZAQ and its subsidiary businesses lacked a unified business information system. Multiple ERP systems were used within AZAQ business units which caused a lack of overall visibility and inefficiency. The systems landscape comprised of diverse applications and platforms resulting in adverse cost and operational inefficiencies. Multiple teams were required to manage the disparate tools and technologies. Achieving cyber-security, business and regulatory compliance was a cumbersome exercise due to the diversity of application related processes and varied technology standards. The non-integrated systems resulted in limited collaboration and coordination which greatly impacted employee experience with access to data and service delivery internally and with external stakeholders. Ultimately, decision-making was severely impacted as a result of reports being drawn from several enterprise views.

Solution:

Microsoft Business Solution – Microsoft Dynamics 365 provided Abdul Latif Jameel with unified multiple ERP systems, enhanced employee experience, and improved visibility across business operations.

Backed by solid teamwork and collaboration, Dynamics Solution and Technology introduced Dynamics 365 to AZAQ step-by-step across Human Resources, Finance, Supply Chain, Manufacturing, Customer Relationship Management, Field Services, Case Management, Project Management, Accounting, and Property Management.

The Dynamics 365 suite of enterprise solutions identified by AZAQ includes Marketing, CRM, ERP, Customer Support, and Human Capital Management hosted on a single Azure platform. The cloud-based systems landscape is characterized by a diversity of best-of-breed business and technology applications offering simplified native integrations enabling real-time collaboration across all functional and business units.

Benefits:

In 2022, 19 entities successfully went live with the ERP modules as planned. AZAQ hopes to reach new heights by embracing a scalable, secure, cost-efficient & future-proof system that provides quality, empowers, and leads the group’s digital transformation.

Dynamics Solution and Technology using Dynamics 365 supercharged the Human Capital Management function enabling end-to-end talent management extending across the entire hire-to-retire cycle. The integrated Employee self-service capabilities deliver outstanding employee-facing digital capabilities providing real-time employee support. All employee and business-related operations were automated—from leave and loans management to employee assets, travel, and expense management.e

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