Customers are the real asset of any organization, a key component that determines the efficiency and scope of their product or services. Converting a one-time customer into a loyal and long-term one, or retaining your loyal customer depends upon how satisfied they are with your organization. Building a sustainable and long-term relationship with them requires world-class relationship management because why would they settle for usual when they get exceptional somewhere else? In this regard, technology plays a significant role. Embracing digital transformation in this evolving landscape opens opportunities for growth and success for your organization.
Digitalization of customer relationship management has been a focus in the past few years as it helps mitigate the loopholes in the existing pattern of CRM and provides essentials that help you seek a competitive edge in customer services. The market value of CRM software shows an estimated increase of 2.1% in CAGR by reaching a market size of 57 billion U.S. dollars in 2025. This kind of software helps organizations to curate customer-specific support and services. According to a recent report by McKinsey & Company, 71% of customers look forward to personalizing customer service and they are likely to shift if they do not get that.
Microsoft Dynamics 365 Customer Relationship Management brings a comprehensive solution that is a cornerstone for organizations striving to improve and streamline their customer relationship. It helps you to overcome challenges related to productivity, customer dissatisfaction, and inability to drive the desired business growth. Dynamics 365 CRM keeps adding new features and functionalities to meet the market trends.
This blog delves into the marvels of Dynamics 365 CRM and how the latest features can help you ace your business goals. Let us explore it together.
Unveiling the Capabilities of D365 CRM
Microsoft Dynamics 365 CRM is a solution that helps you manage the customer side of your business. It keeps, tracks, and manages customer-related information for future use and to get insights on their performance and response from the customer side. By connecting and unifying the customer-related data, it streamlines and integrates your customer-centric business processes. It redefines customer experience and helps you generate leads by leveraging automation and innovative technology. And with all the data that is available, it enables you to make better decisions. You can transform customer experience with intelligent solutions.
Let us explore the latest features of Dynamics 365 CRM promising guaranteed and promising results.
Advanced User Interface
The improved user interfaces and experiences are key features in the recent updates of CRM. This improvement is done in three dimensions i.e., UI/UX, navigation capabilities, and customization options. The interface is made more aesthetic and usually appealing by decluttering the extras and making relevant menu bars available. This change in interface has also helped with navigation and accessibility. Navigating through different sub-sections is easier and you can access all the required tools and menus at one point. The flow has become more rational, simplified, and structured allowing the user to operate without any difficulty. The cherry on top, you can customize the dashboards, work orders, and workflow according to your requirements, making the most frequently used options available at the main interface, and the list goes on.
Intelligent Insights
Artificial intelligence does marvel when we consider taking a step up in digital transformation. Likewise in Dynamics 365 CRM the automation and AI-driven insights have enabled enhancements and one of the upsides of this enhancement is predictive analytics. By utilizing big data and other customer insights, you can trace the pattern, forecast the business, and market trends that favor your business goals and satisfy your customers. This is done by analyzing behavior, market trends, fluctuations, and fiscal conditions, and then considering history to forecast the future. Simultaneously, workflow automation enabled by the recent update gets you out of the shackles of performing repetitive tasks by automating them. This ranges from the tasks of data entry to handling routine and basic inquiries and queries by customers.
Automated Marketing
Curating innovative marketing campaigns and crafting content can get troublesome if your marketing team comes across a creative block, or when you have a lot of tasks it is not easy to brainstorm and then create campaigns. Copilot in D365 Marketing allows you to leverage the power of AI to create your next campaign. Starting with idea generation, email writing, product descriptions, or anything required for the next campaign, it can be done with Dynamics 365. Moreover, you can personalize the campaigns because a study suggests that customers are more inclined and influenced by personalized content. It also helps you segment the customers in your list according to the campaign requirements, which will save you a lot of time making this decision by yourself.
Industry-Specific Modules
Every industry needs CRM and ERP (Enterprise Resource Planning) solutions to streamline, automate, and innovate their workflow. However, we cannot use the same solutions for every industry as they have different requirements, work patterns, and scope. That is where Dynamics 365 CRM comes in handy. It is adaptable to the industry’s needs. Microsoft provides industry-specific solutions and an industry accelerator; it is opening to help every industry innovate and grow with a digital forefront. When CRM adapts to these specific industry accelerators, they customize the customer service and management according to that industry’s needs.
Virtual Assistance
The unavailability of a customer service representative can lead to customer dissatisfaction which might result in losing a loyal customer. Virtual assistance in Microsoft Dynamics 365 CRM brings AI assistance in natural language which can interact and engage with customers. This is done for common and routine queries. In case of an advanced query, a specialized person takes over the assistance. However, in other cases, it takes off the human load of dealing with repetitive queries.
Integration with Microsoft Ecosystem and Dual-Write
Integration with the Microsoft ecosystem is one of the cutting-edge and next-generation features of Dynamics 365. It goes beyond the usual integration of applications with other tools and applications like Azure, Power Platform, Teams, etc., but it also allows integration with other applications like Finance and Operations known as Dual-Write.
The integration with Power BI allows you to get business analytics and insight while others ensure a cohesive, centralized, and collaborative ecosystem. Dual-write overcomes the gaps in CRM and financial operations to improve the quality of service but also ensures efficient and effective operation eliminating any data inconsistencies and manual data entry load.
Deliver World-Class Customer Satisfaction with Dynamics Solution and Technology
If you aim to grow and achieve suitable results and success for your business, investing and focusing on Customer relationships is as mandatory as monitoring financial operations and performance. Microsoft provides the best business solution Dynamics 365 CRM for this purpose. But the question is whom to trust to implement this solution.
Dynamics Solution and Technology is a Gold and Solution partner of Microsoft that has a global footprint when it comes to equipping businesses with state-of-the-art solutions to improve and digitalize their customer relationship management. It helps them to navigate through market challenges and embrace perfection in customer management with tailor-made solutions and seamless implementation.
Book your demo today to see how implementing Dynamics 365 CRM will turn your one-time guest purchasers into long-term loyal customers.
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