Streamlining Buying Experience for B2B and B2C on A Single Platform

Every business, whether B2B or B2C, suffers a variety of operational hurdles, such as multifaceted mismanagement, obstacles in aligning sales and marketing goals, customer-related issues, etc.

Combining B2B and B2C setups on a unified platform makes overall buying experiences easier to handle partners, customer relationships, a wide range of orders, and more, especially in this post-covid environment.

Before getting into the importance and utility of a unified solution, let’s look at some of the issues and differences between the B2B and B2C purchase processes.

Key Factors of the Online Buying Process

Today’s generation of customers prefers online buying in this post-covid era, where eCommerce has grown in importance to unprecedented levels and is now more important than ever.

B2B Buying Process Includes

B2B customers seek authentic yet sustainable solutions to make their experience as pleasant as possible. Customers still face numerous problems in their online purchasing experiences such as:

• B2B connections are personalized sustainably, with custom customer segmentation pricing, etc.
• The B2B buying process involves many decision-makers, and the online buying process is long and complex.
• Buyers require a variety of payment methods.
• Data Handling for several channels.

B2C Buying Process Includes

On the Flipside, the B2C online buying procedure is more adaptable. B2C customers are more emotionally invested in their online shopping experience. They usually have a general idea of the type of product or service they want (or what they want it to perform.

B2C customers are, in fact, more flexible, more prone to impulse purchases, and will forsake their original product/ service if something better becomes available.

The Importance of a Streamlined Platform!

With manual and out-of-date sales practices, you can’t anticipate better outcomes. To integrate all of your data, you’ll need sophisticated tools on your side, such as customer relationship management (CRM) software and enterprise resource planning (ERP) software.

Dynamics 365 Commerce is one of the best-in-class solutions that not only make the buying process easier for customers but also help businesses retain their clients for a long time.

Buyers can also choose self-sufficient choices, which allow them to get as many relevant details as possible on their own.

A Streamlined Buying Experience for B2B & B2C

B2B owners used to face a range of problems when it came to running their businesses because variables including distribution, operational procedures, and the complexities of customer buying experiences made it impossible to streamline outcomes, grow, and compete with other companies.

Brands and organizations are increasingly competing to exceed customers’ expectations in order to establish pleasant, long-term relationships. D365 Commerce will ensure that your customers are satisfied and that retention is increased, making it more likely that they will return to you for future purchases.

Microsoft Dynamics 365 created a win-win situation for customers and partners by combining B2B and B2C e-commerce on one platform.

B2B and B2C enterprises can use Microsoft Dynamics 365 Customer Insights with Microsoft Power BI to acquire a holistic view of their customers’ information while also demonstrating rich data visualizations of company operations and sales statistics.

How D365 Commerce can Improve Your Online Buying Experience?

A comprehension of the Commerce site builder and the components that go into making a rich and engaging online engaging experience, because of the tailored integration with Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Customer Service, unified capabilities such as sales charts and marketing campaign targets, tell your brand story enchantingly and eventually produces great results in every manner.

Key Features of D365 Commerce

The D365 Commerce platform has been enhanced with the simultaneous addition of B2B and B2C capabilities, such as;

• Dedicated fragments and pages will give you a good starting point for creating your B2B site.
• Account management landing page, creating business partner sign-up pages, order template pages, invoice pages, and other useful instructions can be found under “Set up a B2B e-commerce site” in the Dynamics 365 commerce app.

• Self-service purchasing is supported by Dynamics 365 Commerce, which allows administrators to monitor order history across the entire organization, request account statements and invoice documents, and facilitate the payment of open sales invoices.

From Improved Buying Experience to The Customer Retention via Dynamics 365 Commerce

Microsoft Dynamics 365 Commerce provides an integrated and intelligent ERP solution that is smarter, catering to all the needs of B2B and B2C consumers and sales processes for multiple industries.

With commerce Customer support and Microsoft Power Virtual Agents, Dynamics 365 Commerce can ensure a quick resolve to customers’ concerns.

In order to upscale sales, be it B2B or B2C eCommerce, one must treat consumers as humans, not numbers, in order to create a wonderful customer experience.

Dynamics 365 Commerce provides a strong set of capabilities to help your sales and service employees to obtain a deeper connection with customers and capitalize on every sales opportunity.

Redefining Digital Buying Experience with D365

Dynamics 365, as a streamlined commerce platform, enables you to have it all. D365 commerce, providing ongoing customer support, sustainable strategies i.e. following up on customers’ preferences, easy payment, and invoicing process, product suggestions, protection from frauds, etc. using proactive AI can help the B2B and B2C to boost retention, resulting in a smooth online consumer buying process and eventually, sales growth.

How D365 Commerce can Help You Win in a Fast-paced Marketplace

Improved product landing and display page optimization, as well as the addition of more AI technologies that offer recommendations based on similar fronts and descriptions, should assist improve consumer purchase behavior.

Stages of Better Online Consumer Buying Process with D365

• Invest in Website Appearance and Functionality (Modern digital storefront)
• Focus on Mobile Responsiveness (Efficient, tailored, Flexible web)
• Great Website Speed with D365 AI
• Live Chat and Customer Care (CE)
• Turn Social Proof into Trust (Reviews Platform)
• Pricing and roadmap

D365 can help you do that and make your customer experience personalized for a sustainable time.

To summarize, D365 Commerce is the answer to your online business buying difficulties but opting for the right Microsoft partner with an enticing and successful experience installing D365 unified solution integrations according to your business needs becomes a challenging task.

Why Choose Us

That’s where Dynamics Solution & Technology comes in, with the answers and expertise. DST’s experience as a Microsoft Gold Partner includes installing the D365 Solution across various worldwide enterprises.

DST comes up with new ideas after listening to your market and analyzing immediate changes your business needs.’ DST helps accelerate your business with global scalability, operational security, and compliance of the highest caliber.